.Tesco Mobile has opened up its 4G super-fast network up to new and existing customers on pay monthly or SIM only contracts, axing the old price premium that charged extra over 3G speeds.
Customers can choose to use 4G and pay from £7.50 a month with a SIM Only tariff that gives 250 minutes, 5,000 texts and 500MB data, with no long term contract commitment.
As the first Mobile Virtual Network Operator to introduce 4G, Tesco Mobile said it will now offer quicker 4G speeds and larger data allowances, at no extra cost on all Pay Monthly and SIM Only contracts.
"The deal is the latest move in [Tesco Mobile’s] ambition to make 4G easily accessible for all its customers," the operator said. It added, that over the coming weeks, in addition to free 4G, the network will be launching 4G data bundles for Pay as you go customers and expanding its range of 4G enabled devices, launching handsets such as the Sony Z1 compact and the Moto X to offer a wider variety.
Simon Groves, chief marketing officer of Tesco Mobile, said "As a network we hope that this move will challenge others in the market and encourage the industry to follow suit. We want to see 4G with no extra cost become the norm and networks making the very latest technologies accessible for all."
The current £2.50 4G premium will be lifted on 30th January 2014. Existing customers will receive a credit on their monthly statement
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